Project Description
SHRED IT
Mission
Conceive and organise a sport and festive event to celebrate the season ending with the world best riders.
Project
Kevin is one of the most medalist freestyle skier, he accumulates world title, olympic and X-Games medals. For 2 years, in march, Kevin Rolland reunited the world best skiers for 2 days of ski. The concept of this particular event was : ski, activities and party. There were specific jumps named “Step Up”, off-piste, 15 skiers from the world of freeski challenged each other in a relaxed atmosphere.
In 2014, few weeks after Sotchi’s Olympics, all the halfpipe podium was on Kevin’s sides in La Plagne. Our mission was the whole event management, from the conception to the organisation, including the coordination on site. Our teams managed all the aspects of this mediatic and popular event.
Date : De 2013 à 2014
Nombre d’éditions : 2
Lieu : La Plagne
Client : Kevin Rolland
Partenaire : Nike / Sosh / Pure essentiel / BMW / Monster Energy / La Plagne
Key figures
of TV broadcasts on national channels with a large audience: TF1 / JT, FRANCE 3 / All Sports, FRANCE 2 / Télématin, BFMTV / JT, BEIN SPORT / L’Expresso, SPORT + / Infinidade, FRANCE Ô / Riding Zone
including the Olympic podium in Sochi in 2014 rode the set-ups of the event
sur le village pendant les 2 jours de l’événement dont 300 écoliers accueillis dans le cadre de leur classe de neige.
Renaud Lavillenie, le nouveau détenteur du record du monde de saut à la perche à 6m 16cm, a répondu à l’invitation de Kevin Rolland et s’est lancé dans l’édition 2014 de SHRED IT.
