Project Description
Hoka Tecton X3 Party
Mission
Organize an extraordinary evening for the launch of the new Hoka shoe, Tecton X3.
Project
The 187 COM press agency approached us to design and create a new HOKA evening event.
The event needed to be original and deliver a “wow” effect while aligning with the values of the brand and the ultra-trail discipline. To meet these requirements, the chosen solution was to privatize the departure station of the Aiguille du Midi cable car—but that was just the beginning…
For this launch evening, we took on ambitious technological challenges within a limited timeframe.
The “wow” effect was achieved through a 3D mapping projection on a giant shoe—a world first, never before attempted on this scale. We collaborated with a visual artist and conducted full-scale tests to achieve a unique and immersive result. A glimpse of it is shown below.
In addition, we conceptualized other creative technological installations: an interactive table, a hologram of the Tecton X3, logo projections in the station, and a photo booth with an illuminated backdrop.
All of this came to life while respecting the operating hours of the Aiguille du Midi station. A true success for the FEEL Experience team and partners.
Date: august 2024
Location: Chamonix
Client: 187 COM
Key figures
and press guests were in attendance.
custom video mapping created by the artist
personnalized for the guests.
project presentation to clients
Testimonies
Client
“It’s the second year we’ve collaborated with Feel Experience […]. This year, the ambition was extremely high with the launch of a highly anticipated new trail model from HOKA: the Tecton X 3, in the presence of 200 guests. Alongside their remarkable responsiveness during the summer season, combined with the professionalism and rigor that made us return to work with the Feel team once again this year, we were able to witness their incredible creative strength. […] Feel went above and beyond, delivering a truly memorable evening.”
— Elodie Lavesvre, Founder and Manager at Agence 187 COM
Brand
“Great success team”
Miranda Young, PR Manager chez Hoka.
Service provider
“Excellent collaboration with the FEEL Experience team, both in project management and on-site production. Their true expertise in event planning enables the implementation of creative ideas from A to Z.”
— Gaspard Reynaud, Creative Strategist at JUICE
